With the birth of my first child, I received from the hospital a diaper bag full of birth swag including a sample infant diaper, sample wipes, coupons, and a sample of formula. But a new study suggests that such goodie-bags are not so good after all, that free formula packages given to new mothers by hospitals undermine women’s efforts to breastfeed. In the New York Times Well blog, Tara Parker Pope reports:
“Women who received the packs were 39 percent more likely to stop exclusive breastfeeding at 10 weeks or sooner than those who didn’t receive free formula, according to the report.”
Hard to believe that a package of formula could be responsible for such a complex scenario! Makes you wonder if they considered other factors such as birth experience, support from spouse, return to work, etc. Then again, as the study concludes, the hospital is part of a marketing campaign implying endorsement of formula.
Use Your Words
Did you use the free formula? If so, was it useful and appreciated? Or was it the beginning of a supplementing slippery slope? Or does your goodie bag remain, like mine, fully stocked and forgotten in a basement heap of Craigslist-intended miscellany?